![]() Request an IntroductionĪn introduction lets you contact members who are in your 2nd or 3rd degree networks through a connection you have in common. Ask one of the shared connections to introduce you via LinkedIn to the key people at your target company. This will bring up a list of names of people at your target company and a list of your shared connections. The results will show your first and second connections at the top of the list. Use LinkedIn’s Advanced People Search tool to locate people and leads based on the criteria you’ve established for the leads you want to generate. Make sure to customize all connection requests and invitations as this will increase the likelihood of having the connection accepted. If you know someone’s email address, you can send them an invitation to connect. Focus on the depth and breadth of your network and make sure to consistently grow your connections. The more connections you have, the more opportunity there is for engagement with your target audience. This is a great way to extend the reach of your company.Ī great and inexpensive way to increase your company page followers is to run LinkedIn ads focused on your LinkedIn group members. Every person that connects with your employees’ profiles may potentially click on your company name and view the company page. In addition, each of your employees’ profiles will list where they work. You need to educate and provide useful information.Ĭompany pages are becoming increasingly important on LinkedIn and are a great way to showcase your company, the products and services you offer, and share relevant and useful information with followers. The goal is to be consistently visible and valuable.
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